Content in the Age of Covid-19: Why Your Team Should Modify its Digital Marketing Strategy3/17/2020 In recent days, American life was turned on its head. With that in mind, I’m changing the focus of this week’s blog and am sharing tips your team can use for successfully marketing in the age of Covid-19. Lead with empathy and be authentic We’re living through an unprecedented pandemic and both companies and consumers see an uncertain future ahead. However, as the old adage goes, “this too shall pass,”and when it does, audiences will flock to the companies that led with empathy and authenticity during this time of crisis. Humanizing your brand is now more imperative than ever. Here are two tips for doing this:
Your Digital Content Will Make or Break your Brand Youtube With each day that passes, more Americans are self-quarantining. While I can’t predict the future, I think it would be a safe bet to guess that the amount of online content streaming is going to skyrocket over the next few months. Make sure your brand isn’t missing out! Simple video such as employees showcasing their lives working remotely makes your organization approachable and trustworthy to consumers, and building trust is the name of the game. Thought Leadership Covid-19 has led to economic uncertainty not seen in recent times. A strong thought leadership marketing strategy will ensure that your organization weathers the storm. Why do I say this? “Thought leadership can help you shorten your sales cycle and lend credibility to your brand. And research shows that B2B leaders are paying attention. Nearly half of the C-suite says they vet an organization by its thought leadership and 81% say their trust increases after engaging with thought leadership content.” Source: https://marketinginsidergroup.com/content-marketing/what-is-thought-leadership-and-when-you-should-use-it/
While blogs may be the most common platform for thought leadership pieces, don’t forget about webinars. Social distancing means that people are meeting virtually in larger numbers. Webinars are a more engaging way to distribute your high-level content. Nurture Your Communities Humans are social creatures, and quarantine has led to users engaging in digital communities at higher and higher rates. Grow your Facebook community by regularly fostering engagement from users. On Quora and Reddit, providing valuable information that users are seeking answers is great for growing your brand awareness, and once again, builds trust with your audience If you found this useful, follow me on LinkedIn. I’ll be posting articles weekly. If you are interested in hiring me, please drop your information on my contact page, and I will be in touch. As always, sharing is my content is appreciated!
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